Portfolio

Program Used:
Adobe Illustrator

Logo Design

​Branding - MOMENTUM  |  The University of South Carolina Student Life

Programs Used:
Adobe Illustrator + Photoshop
Momentum is a continuous series encouraging dialogue with well-known figures on relevant topics seeking to make a positive impact. ​I created the logo, branding, and promotional items for this program.
​Working directly with program coordinators, I developed
a system for the designs that can be easily customized for each speaker ​and topic. Since many designs for Momentum were projected onto TV monitor slideshows around USC's campus, the simple placement of text and large imagery was chosen to quickly capture attention.

​Logo / Branding - The Surge Campaign  |  Taylor Wright & Mills Hayes

Programs Used:
Adobe Illustrator + Photoshop
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Butten & Sticker Design

Wright/Hayes:
The SURGE Campaign

Taylor Wright & Mills Hayes ran a successful Student Body Presidential campaign in 2018 at the University of South Carolina. I, along with a team of designers, worked tirelessly to keep their graphics appealing and informative to the campus. I created the logo, branding, various merchandise material, and cusomized social media frames for the campaign. 
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Facebook Frame used by 300+ students during 3-week campaign

​Brochure Design  |  The University of South Carolina Student Life

Programs Used:
Adobe Illustrator + InDesign + Photoshop
Right & Below: Booklet design for The 2018 Student Leadership & Diversity Conference at The University of South Carolina.
*Download Full Booklet Here
Left & Below: A brochure designed for the Leadership & Service Center at The University of South Carolina.
*Download Brochure Here

Graphic Design: Print + Digital  |  The University of South Carolina Student Life

Programs Used:
Adobe Illustrator + InDesign + Photoshop
As a graphic designer for the University of South Carolina Student Life, my role involved creating graphics that quickly caught the attention of busy students walking by to inform them of upcoming programs and events. I frequently met with program coordinators to discuss promotional needs, ideas, imagery, and target audiences. Through Student Life I have designed logos, posters, screen displays, postcards, email and web graphics, brochures, banners, merchandise, and more. 
Below is a collection of various graphics I created during my employment.

Strategic Visual Solutions

One of the obstacles of designing for large educational institutions is capturing attention for events. Universities continuously attempt to educate their students on various opportunities. However, the size of the student body and that of the campus create a congested environment making promoting any event difficult. Through researching design trends, utilizing the university's secondary color palette, and targeting specific buildings on campus we were able to increase enrollment using fun, colorful, and engaging designs.

Digital Painting/Illustration  |  The University of South Carolina Gamecock Football

Programs Used:
Adobe Illustrator + Photoshop
As a graphic artist for the University of South Carolina Gamecock Football Recruitment, I create digital illustrations of current players, interested recruits, and coaching staff for the New & Creative Media department. My work for the Gamecocks allows me to combine my experience as a fine artist with modern day graphic design tools. I implement color theory, compositional understanding, and new technologies to serve the greater vision of the department.
The images below are a collection of over 80 characters created in Adobe Photoshop. To begin, I sketch each face and environment in the program and build layers of texture, shading, and detail.
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2019 USC Coaching Staff - Birthday Graphic
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Gamecock Digital Painting
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Recruitment Digital Painting
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Recruitment Digital Painting - *Not all players represented are currently signed*

Personal Branding  |  #ZADIAZ Art + Design

Programs Used:
Adobe Illustrator + Photoshop
 I believe that visual representation is one of the first chances we have to gain the credibility and attention of an audience. The experience I gain as
​a designer is actively put to practice within my personal work as a fine artist. To further promote my work I create logos for upcoming pieces, market through promotional ads on Facebook and Instagram, and create tutorial videos that drive sustainable traffic to my website.